Sunday, September 16, 2007

BIDU's Competitor isn't GOOG

Something I need to keep an eye on in the future.


Sina Corp. (SINA) operates China's biggest news portal, making it the go-to site for news from celebrity gossip to takeovers. As of Oct. 1 it could become the most profitable platform for Chinese blogger's.


Sina's move to monetize its massive blog page view inventory (more than 200 million page views a day) puts it on the same playing field as Inc. ( BIDU) , which has been building its "Ad Alliance," sites that run Baidu advertisements.


Full report.





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